The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.

Marketing to the Affluent 1997, McGraw-Hill Education, New York, NY

ISBN-13: 9780070610477

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Marketing to the Affluent 1995, Irwin Professional Publishing

ISBN-13: 9780786305322

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Marketing to the Affluent 1988, McGraw-Hill Professional Publishing

ISBN-13: 9781556231056

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