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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment - Barletta, Martha, and Peters, Tom (Foreword by)
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Marketing expert Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world--women. She then explains why and how women reach different brand purchase decisions than men.

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