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Marketing the Sports Organisation: Building Networks and Relationships

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Marketing the Sports Organisation: Building Networks and Relationships - Ferrand, Alain, and McCarthy, Scott
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Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.

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Marketing the Sports Organisation: Building Networks and Relationships 2008, Routledge, Oxford

ISBN-13: 9780415453301

Trade paperback

Marketing the Sports Organisation: Building Networks and Relationships 2008, Routledge, Oxford

ISBN-13: 9780415453295

Hardcover