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Marketing Research - Aaker, David A
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Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research ...

Marketing Research 2016, John Wiley & Sons Inc.

ISBN-13: 9781119238720

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Marketing Research 2012, Wiley

ISBN-13: 9781118156636

11th Revised edition

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Marketing Research 2012, John Wiley & Sons

ISBN-13: 9781118321812

11th Revised edition

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Marketing Research 2010, John Wiley & Sons Ltd, Chichester

ISBN-13: 9780470524619

International student edition

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Marketing Research 2009, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470317259

10th edition

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Marketing Research 2006, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470050767

9th edition

Hardcover

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Marketing Research 2003, Wiley, New York, NY

ISBN-13: 9780471230571

8th Revised edition

Hardcover

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Marketing Research 2003, John Wiley & Sons Inc, New York

ISBN-13: 9780471451686

8th Revised edition

Hardcover

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Marketing Research 2000, Wiley, New York, NY

ISBN-13: 9780471363408

7th Revised edition

Hardcover

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Marketing Research 1997, Wiley, New York, NY

ISBN-13: 9780471170693

6th edition

Hardcover

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Marketing Research 1995, Wiley, New York, NY

ISBN-13: 9780471552543

5th Revised edition

Hardcover

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Marketing Research 1990, John Wiley and Sons (WIE), New York

ISBN-13: 9780471517351

International 2 Revised edition

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Marketing Research 1990, Wiley, New York, NY

ISBN-13: 9780471613510

4th Revised edition

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Marketing Research 1986, John Wiley & Sons, New York, NY

ISBN-13: 9780471838753

3rd edition

Unknown binding

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Marketing Research 1983, John Wiley & Sons, New York, NY

ISBN-13: 9780471097402

2nd edition

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