Marketing of Engineering Services (Engineering Management Series)

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This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.

Marketing of Engineering Services (Engineering Management Series) 1994, Thomas Telford Publishing, London

ISBN-13: 9780727713483

Hardcover

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