Marketing in the Tourism Industry: The Promotion of Destination Regions

by

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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Marketing in the Tourism Industry: The Promotion of Destination Regions 2014, Routledge, London

ISBN-13: 9780415751476

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Marketing in the Tourism Industry: The Promotion of Destination Regions 2012, Routledge, London

ISBN-13: 9780415812719

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Marketing in the Tourism Industry: The Promotion of Destination Regions 1988, Croom Helm, London, England

ISBN-13: 9780709958116

Unknown binding

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Marketing in the Tourism Industry: The Promotion of Destination Regions 1987, International Thomson Publishing Services

ISBN-13: 9780415045452

Hardcover

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