Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

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Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It s not about social media. Or new (or old) media. It s about results and there s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your ...

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era 2012, Que, Indianapolis, IN

ISBN-13: 9780789749178

Hardcover

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