Marketing in the Hospitality Industry with Answer Sheet (Ahlei)

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Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. MARKETING IN THE HOSPITALITY INDUSTRY provides students with a real-world perspective on the world of hospitality marketing, industry forms, and useful ideas for increasing sales and making marketing more effective. Revisions to the fifth edition include new information on understanding marketing trends, using market research tools to help make sound ...

Marketing in the Hospitality Industry with Answer Sheet (Ahlei) 2012, Educational Institute, Lansing, Mich

ISBN-13: 9780133118391

5th Revised edition

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