Marketing in the Emerging Markets of Latin America

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Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing ...

Marketing in the Emerging Markets of Latin America 2005, Palgrave MacMillan, London

ISBN-13: 9781403947512

2005 edition

Hardcover

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