Marketing in a Nutshell: Key Concepts for Non-Specialists

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Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's ...

Marketing in a Nutshell: Key Concepts for Non-Specialists 2007, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750681339

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