Marketing in Travel and Tourism

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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in ...

Marketing in Travel and Tourism 2009, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750686938

4th edition

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Marketing in Travel and Tourism 2001, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750644716

3rd edition

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Marketing in Travel and Tourism 1994, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750609739

2nd edition

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Marketing in Travel and Tourism 1988, Butterworth-Heinemann

ISBN-13: 9780434912544

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Marketing in Travel and Tourism 1988, Butterworth-Heinemann, Oxford [England]

ISBN-13: 9780750603591

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