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Marketing in Japan - Melville, Ian (Preface by), and Russell, David W (Foreword by)
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A hands-on guide to entering the Japanese market, aimed at small to medium sized companies. The text provides business people with all the necessary information about business in Japan, focusing on the mechanics of marketing and distribution.

Marketing in Japan 1999, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750641456

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