Marketing for the Non-Profit Sector

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After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

Marketing for the Non-Profit Sector 1992, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333525821

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