Marketing for Hospitality and Tourism

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Marketing for Hospitality and Tourism - Kotler, Phillip R
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THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the ...

Marketing for Hospitality and Tourism 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131193789

4th Revised edition

Hardcover

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