Skip to main content

Marketing for Beginners


Write The First Customer Review
Marketing for Beginners - Kumar, Bittu
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 - 2005), a famous American writer and management consultant. The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process, Customer Relationship Management (CRM), etc. in a very simple and lucid ...

Marketing for Beginners 2012, V&s Publishers

ISBN-13: 9789381588574

Trade paperback