Marketing and Entrepreneurship in Smes

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Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs. Features of the book include: the nature of marketing in SMEs and how it happens; developing and using entrepreneurial marketing networks to reach better decisions; management and marketing competencies, how they relate and how to develop them ...

Marketing and Entrepreneurship in Smes 1995, FT Prenticehall, London, England

ISBN-13: 9780131509702

Trade paperback