Marketing Your Practice: Creating Opportunities for Success

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This guide emphasises the exploration of new concepts in marketing your organisation and presenting strategies for applying them. The process described consists of analysing market opportunities, selecting target markets and market segmentation, developing market strategies, developing a marketing plan, and organising and implementing the marketing plan.

Marketing Your Practice: Creating Opportunities for Success 1996, APA Books, Washington, DC

ISBN-13: 9781557983589

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