Marketing Training Programs: Managing the Learning Function

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This issue adapts the analysis, design, development, implementation, and evaluation (ADDIE) template to marketing. It explains the six steps trainers need to successfully market their programs: conduct a needs and situation analysis, prepare a marketing strategy plan, design promotional material, produce the material, distribute material, and evaluate the effectiveness of the marketing.

Marketing Training Programs: Managing the Learning Function 2006, ASTD

ISBN-13: 9781562862657

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