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This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.

Marketing Today 1995, Prentice Hall PTR, London, England

ISBN-13: 9780132030014

4th Revised edition

Trade paperback

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Marketing Today 1990, Prentice-Hall, Harlow

ISBN-13: 9780135566060

3rd Revised edition

Paperback

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Marketing today 1986, Prentice-Hall International, Englewood Cliffs, N.J. :: London

ISBN-13: 9780135578698

2nd edition

Paperback

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Marketing Today 1980, Prentice Hall, New Jersey

ISBN-13: 9780135582886

Hardcover

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