Marketing: The Core with Online Learning Center Premium Content Card

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Marketing: The Core, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing, 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate ...

Marketing: The Core with Online Learning Center Premium Content Card 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073215747

2nd Revised edition

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