Marketing: The Core - Kerin, Roger A., and Hartley, Steven W.
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Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team's innovative pedagogical approach which stems from decades of classroom, college, and university experiences. Marketing: The Core's ...

Marketing: The Core 2017, McGraw-Hill Education, OH

ISBN-13: 9781259712364

7th edition

Paperback

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Marketing: The Core 2015, McGraw-Hill Professional

ISBN-13: 9780077729035

6th edition

Paperback

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Marketing: The Core 2012, McGraw-Hill Education

ISBN-13: 9780078028922

5th edition

Trade paperback

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Marketing: The Core 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780078112065

4th edition

Trade paperback

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Marketing: The Core 2010, Irwin/McGraw-Hill

ISBN-13: 9780077473624

4th edition

Unknown binding

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Marketing: The Core 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381060

3rd edition

Unknown binding

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Marketing: The Core 2007, Irwin/McGraw-Hill

ISBN-13: 9780072999891

2nd edition

Hardcover

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Marketing: The Core 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780071214780

Unknown binding

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Marketing: The Core 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072547030

Unknown binding

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