Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team's innovative pedagogical approach which stems from decades of classroom, college, and university experiences. Marketing: The Core's ...

Marketing: The Core 2016, McGraw Hill Higher Education, London

ISBN-13: 9781259712364

7th Revised edition

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Marketing: The Core 2015, McGraw-Hill Inc.,US, New York

ISBN-13: 9780077729035

6th Revised edition

Paperback

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Marketing: The Core 2012, McGraw-Hill Education

ISBN-13: 9780078028922

5th edition

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Marketing: The Core 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780078112065

4th edition

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Marketing: The Core 2010, Irwin/McGraw-Hill

ISBN-13: 9780077473624

4th edition

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Marketing: The Core 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381060

3rd edition

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Marketing: The Core 2007, Irwin/McGraw-Hill

ISBN-13: 9780072999891

2nd edition

Hardcover

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Marketing: The Core 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780071214780

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Marketing: The Core 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072547030

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