Marketing Strategy: The Difference Between Marketing and Markets

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The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the ...

Marketing Strategy: The Difference Between Marketing and Markets 2007, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750656757

3rd edition

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