Intends to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan.

Marketing Strategy 2012, Cengage Learning

ISBN-13: 9781285084794

6th edition

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Marketing Strategy 2010, South Western Educational Publishing

ISBN-13: 9780538467384

5th edition

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Marketing Strategy 2010, South-Western, Mason, OH

ISBN-13: 9780538467445

International ed of 5th revised edition Revised

Paperback

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Marketing Strategy 2007, Thomson South-Western

ISBN-13: 9780324362725

4th edition

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Marketing Strategy 2004, South Western Educational Publishing

ISBN-13: 9780324201406

3rd Revised edition

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Marketing Strategy 2001, South Western Educational Publishing

ISBN-13: 9780030321030

2nd Revised edition

Hardcover

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Marketing Strategy 1998, South Western Educational Publishing

ISBN-13: 9780030248016

Hardcover

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