Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers

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Win the hearts of customers--and their wallets will follow! In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan--from product development to positioning to packaging to advertising. Chock full of real-world stories, the book shows how to use proven "hot buttons" that work for most products, revive a stagnated brand, and much more.

Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers 1997, Amacom, New York, NY

ISBN-13: 9780814403556

Hardcover

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