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Marketing Services: Competing Through Quality

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Drawing on their current research and surveys of senior executives and scholars, the authors develop a model for understanding the interrelationship between quality and marketing in services, and offer practical insight on what needs to be done to improve services marketing, and how to do it. A carefully researched and refreshingly original book accessible to both academics and executives. 10 line drawings.

Marketing Services: Competing Through Quality 2004, Free Press, New York

ISBN-13: 9780743267410

Trade paperback

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Marketing Services: Competing Through Quality 1991, Free Press

ISBN-13: 9780029030790

Hardcover

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