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Marketing Resource Management A Complete Guide - 2019 Edition

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How will your organization measure success? How do you spread information? The political context: who holds power? Is your strategy driving your strategy? Or is the way in which you allocate resources driving your strategy? What adjustments to the strategies are needed? This one-of-a-kind Marketing Resource Management self-assessment will make you the principal Marketing Resource Management domain auditor by revealing just what you need to know to be fluent and ready for any Marketing Resource Management challenge. ...

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Marketing Resource Management A Complete Guide - 2019 Edition 2019, 5starcooks

ISBN-13: 9780655804949

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