Marketing Research: Within a Changing Information Environment

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This book takes an application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. Students are given the tools and skills necessary to solve business problems and exploit business opportunities. There are three significant ways in which this book differs from any other in the market: First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin ...

Marketing Research: Within a Changing Information Environment 2003, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072467635

2nd International edition

Hardcover

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Marketing Research: Within a Changing Information Environment 2002, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072467574

2nd edition

Hardcover

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Marketing Research: Within a Changing Information Environment 2002, McGraw Hill Higher Education, London

ISBN-13: 9780071195447

International student edition

Unknown binding

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