Marketing Research: Tools and Techniques

by

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Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

Marketing Research: Tools and Techniques 2013, Oxford University Press, Oxford

ISBN-13: 9780199655090

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Marketing Research: Tools and Techniques 2010, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199564347

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Marketing Research: Tools and Techniques 2007, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199281961

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