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Marketing Research - Hair, Joseph F., Prof., Jr., and Lukas, Bryan A., and Miller, Kenneth E.
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Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of marketing research. The authors take an application-oriented approach, providing students with the tools and skills necessary to solve business challenges and exploit business opportunities. It strikes the right balance between quantitative and qualitative data discussions encouraging an understanding of best practice in data collection and analysis, supported by strong theoretical discussion and ...

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Marketing Research 2008, McGraw-Hill Professional

ISBN-13: 9780071101073

4th edition

Paperback

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Marketing Research 2007, McGraw-Hill Education / Australia

ISBN-13: 9780074716526

2nd edition

Paperback

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