Marketing Research: European Edition

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Malhotra's Marketing Research text is widely recognised as a comprehensive, applied and authoritative book on the nature and scope of marketing research. This European edition draws on the strengths of the original and builds on the material to reflect European marketing research practice. In doing so it achieves a comprehensive introduction to marketing research with a well-balanced coverage of both quantitative and qualitative techniques. Marketing Research data analysis procedures are illustrated with respect to SPSS, ...

Marketing Research: European Edition 1999, Financial TImes Prentice Hall, Upper Saddle River

ISBN-13: 9780139229640

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