Marketing Research + CD: An Integrated Approach

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Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the ...

Marketing Research + CD: An Integrated Approach 2011, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273718703

3rd edition

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