Marketing Research: Approaches, Methods and Applications in Europe

by

Write The First Customer Review

Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives ...

Marketing Research: Approaches, Methods and Applications in Europe 2006, Cengage Learning EMEA, London

ISBN-13: 9781844803279

Paperback

Select