Marketing Research: An Applied Orientation

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For those on graduate and undergraduate courses in market research, this text presents marketing research concepts and methods in a highly applied and managerial way. Balancing coverage of the qualitative and quantitative aspects within the field, it devotes separate chapters to qualitative research procedures and to each major data analysis technique, and offers a practical integration showing the use of mainframes and microcomputers throughout. A chapter on international marketing research focuses on how to incorporate ...

Marketing Research: An Applied Orientation 2009, Pearson, Upper Saddle River, NJ

ISBN-13: 9780136085430

6th edition

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Marketing Research: An Applied Orientation 2009, Pearson Education (US), Upper Saddle River

ISBN-13: 9780136094234

Global ed of 6th revised edition

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Marketing Research: An Applied Orientation 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132221177

5th edition

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Marketing Research: An Applied Orientation 2006, Pearson

ISBN-13: 9780132279468

5th edition

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Marketing Research: An Applied Orientation 2004, Titles Imported by Pearson Education Australia, Frenchs Forest, NSW

ISBN-13: 9780131066663

Hardcover

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Marketing Research: An Applied Orientation 1996, Prentice-Hall (Australia), New South Wales

ISBN-13: 9780724808366

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Marketing Research: An Applied Orientation 1996, Pearson Education (US), Upper Saddle River

ISBN-13: 9780132428019

2nd edition

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Marketing Research: An Applied Orientation 1995, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131257337

2nd edition

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Marketing Research: An Applied Orientation 1993, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135553503

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Marketing Research: An Applied Orientation 1992, Prentice-Hall, Harlow

ISBN-13: 9780130099860

International edition

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