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Marketing Research: An Applied Approach

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Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

Marketing Research: An applied approach 2017, Pearson Education Limited, Harlow

ISBN-13: 9781292103129

5th edition

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Marketing Research: An Applied Approach 2007, FT Press

ISBN-13: 9780273706892

3rd Revised edition

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Marketing Research: An Applied Approach 2006, FT Press

ISBN-13: 9780273695301

2nd Rev European edition

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Marketing Research: An Applied Approach 2002, Pearson Education, New York, NY

ISBN-13: 9780273657446

2nd European edition

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