Marketing Research

by

For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. The sixth edition now includes new case ideas contributed from ...

Marketing Research 2016, Pearson

ISBN-13: 9780134167404

8th edition

Hardcover

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Marketing Research 2012, Pearson

ISBN-13: 9780133074673

7th edition

Hardcover

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Marketing Research 2012, Prentice Hall

ISBN-13: 9780138010317

6th edition

Unknown binding

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Marketing Research 2010, Prentice Hall

ISBN-13: 9780132173964

6th edition

Unknown binding

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Marketing Research 2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136027041

6th edition

Hardcover

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Marketing Research 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131477322

5th edition

Unknown binding

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Marketing Research 2005, Prentice Hall, Upper Saddle River, N.J

ISBN-13: 9780132280358

5th edition Annotated

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Marketing Research 1999, Allyn & Bacon, Upper Saddle River, NJ

ISBN-13: 9780130144119

3rd edition

Unknown binding

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Marketing Research 1991, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780138966065

2nd edition

Hardcover

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