Marketing Research: A Practical Approach

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Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is a vastly accessible, useful, and insightful text. Providing several real life case studies - from the large corporation, through to the small business or the nonprofit organization - Marketing ...

Marketing Research: A Practical Approach 2008, Sage Publications (CA), London

ISBN-13: 9781412947978

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Marketing Research: A Practical Approach 2008, Sage Publications Ltd, London

ISBN-13: 9781412947961

Hardcover

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