Marketing: Real People, Real Choices

by ,

It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed.

Marketing: Real People Real Choices 2013, Pearson Education Australia, Frenchs Forest, NSW

ISBN-13: 9781442561526

3rd edition

Paperback

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Marketing: Real People, Real Choices 2003, Prentice Hall

ISBN-13: 9780131088320

3rd edition

Unknown binding

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Marketing: Real People, Real Choices 2000, Prentice Hall

ISBN-13: 9780130213044

2nd edition

Hardcover

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