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Marketing Plans That Work - McDonald, Malcolm, Professor, and Keegan, Warren
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This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.

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Marketing Plans That Work 2001, Butterworth-Heinemann, Boston, MA

ISBN-13: 9780750673075

2nd edition

Trade paperback

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Marketing Plans That Work 1997, Butterworth-Heinemann, Boston, MA

ISBN-13: 9780750698283

Unknown binding

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