Marketing Plans: How to Prepare Them, How to Use Them

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A renowned international bestseller, this text has been thoroughly revised and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM, and new planning practices.

Marketing Plans: How to Prepare Them, How to Use Them 2011, John Wiley & Sons Ltd, Chichester

ISBN-13: 9780470669976

7th Revised edition

Paperback

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Marketing Plans: How to Prepare Them, How to Use Them 2007, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750683869

6th edition

Trade paperback

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Marketing Plans: How to Prepare Them, How to Use Them 2002, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750656252

5th edition

Trade paperback

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Marketing Plans: How to Prepare Them, How to Use Them 1999, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750641166

4th edition

Unknown binding

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