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Marketing Planning and Strategy


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Marketing Planning and Strategy - Jain, Subash C
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Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the ...

Marketing Planning and Strategy 2009, Cengage Learning, Mason, Ohio

ISBN-13: 9781426639074

8th edition


Marketing Planning and Strategy 1996, South Western Educational Publishing

ISBN-13: 9780538852838

5th edition

Mass-market paperback