THE CLASSIC guide to develop a marketing plan--completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the ...

Marketing Planning Guide 2005, Best Business Books, New York, NY

ISBN-13: 9780789023384

3rd edition

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Marketing Planning Guide 1996, Haworth Press, New York, NY

ISBN-13: 9781560240846

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Marketing Planning Guide 1991, Haworth Press, New York, NY

ISBN-13: 9781560240839

Hardcover

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