Marketing Outrageously: How to Crank Up Your Revenue by Staggering Amounts

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One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.

Marketing Outrageously: How to Crank Up Your Revenue by Staggering Amounts 2001, Wildcat Publishing Company, Austin, TX

ISBN-13: 9781885167507

Hardcover

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