The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision guide for undergraduates; it is an essential tool that will help readers take ...

Marketing 2006, Sage Publications (CA), London

ISBN-13: 9781412910347

Trade paperback

Marketing 2006, Sage Publications Ltd, London

ISBN-13: 9781412910330