Marketing Moves: A New Approach to Profits, Growth, and Renewal

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The new realities of the market place require a new set of tools and concepts. This guide provides a comprehensive way by offering a framework for embedding marketing into corporate strategy.

Marketing Moves: A New Approach to Profits, Growth, and Renewal 2001, Harvard Business School Press, Boston, MA

ISBN-13: 9781578516001

Hardcover

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