Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach

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The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This ...

Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach 2010, Routledge, New York, NY

ISBN-13: 9780415873772

Trade paperback

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Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Companya S Competitiveness Using a Network Approach 2010, Routledge, New York, NY

ISBN-13: 9780415873758

Hardcover

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