Marketing Matters For writers who subscribe to the "nontraditional" approach to book publishing via self-publishing or publishing through a POD (print-on-demand) publisher, Marketing Matters belongs on your bookshelf. Marketing is a means of transferring services and products to consumers. As indicated on Para Publishing's web site (... citing R.R. Bowker, as reported in The Wall Street Journal, April 24, 2004, there are "over 2.8 million books in print." Writers will have to take an aggressive approach to targeting their ...
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Marketing Matters For writers who subscribe to the "nontraditional" approach to book publishing via self-publishing or publishing through a POD (print-on-demand) publisher, Marketing Matters belongs on your bookshelf. Marketing is a means of transferring services and products to consumers. As indicated on Para Publishing's web site (... citing R.R. Bowker, as reported in The Wall Street Journal, April 24, 2004, there are "over 2.8 million books in print." Writers will have to take an aggressive approach to targeting their book's audience and reaching their readers. For those who feel a bit intimated by the subject, Marketing Matters provides a reassuring introduction into the mechanics of marketing. This basic guide offers an elementary glimpse of the muscle of activities involved in the marketing process. Designed for aspiring writers, beginning writers and recently published new writers who don't consider themselves marketers, the book presents helpful information and suggestions about marketing. On the journey through its pages readers will learn of the connections between marketing, advertising, publicity and public relations. Marketing Matters also discusses the 4 Ps of marketing, what they mean and how they relate to the author's own book. From "MAPP-ing" for success, to thinking outside the box, from marketing plans to marketing tools, readers will soon be enlightened as to what they can do to market their books, even on a shoestring budget.
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Add this copy of Marketing Matters: Jo Ann M. Colton's Little Red Writer to cart. $8.03, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Authorhouse.
Add this copy of Marketing Matters Jo Ann M Colton's Little Red Writer to cart. $10.33, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2010 by AuthorHouse.
Add this copy of Marketing Matters: Jo Ann M. Colton's Little Red Writer to cart. $11.10, new condition, Sold by BargainBookStores rated 5.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2010 by Authorhouse.
Add this copy of Marketing Matters: Jo Ann M. Colton's Little Red Writer to cart. $20.24, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2010 by Authorhouse.Shipping outside the U.K.? see Shipping Alert details
