Marketing Management with Infotrac College Edition

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This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing. Marketing in Action boxes - a new feature in this revised edition - provide readers with a look at the theory in practice. Real company examples conclude with probing questions to help the reader analyse the situation presented.

Marketing Management with Infotrac College Edition 2000, South Western Educational Publishing, Cincinnati, OH

ISBN-13: 9780324022032

2nd Revised edition

Hardcover

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