Marketing Management in Practice

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Covering the Marketing Management in Practice module, this book guides you through the 2005-2006 syllabus. It contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It includes sample assessment material and past examination papers.

Marketing Management in Practice 2008, Butterworth-Heinemann

ISBN-13: 9780750689632

2008-2009 edition

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Marketing Management in Practice 2007, Butterworth-Heinemann

ISBN-13: 9780750684132

2007-2008 edition

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Marketing Management in Practice 2005, Elsevier Butterworth Heinemann, Oxford, England

ISBN-13: 9780750666497

2005-2006 edition

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