Marketing Management and Strategy

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"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short ...

Marketing Management and Strategy 2006, Prentice Hall, New York, NY

ISBN-13: 9780273693987

4th edition

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Marketing Management and Strategy 2001, Pearson Education, New York, NY

ISBN-13: 9780273651505

3rd edition

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Marketing Management and Strategy 1997, Prentice Hall PTR

ISBN-13: 9780132622394

2nd edition

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Marketing Management & Strategy 1994, Allyn & Bacon

ISBN-13: 9780130653505

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